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Pringles sold for $2.7bn
Published on 16/2/2012 by Mike Worsman



 

Kellogg has agreed to buy the Pringles brand from Procter & Gamble for $2.7 billion.

Procter & Gamble had been planning to sell the business to Diamond Foods, but the deal failed after several delays caused by problems with Diamond’s accounts.

The breakfast cereal giant, Kelloggs says owning Pringles will make them the second largest player in the global snacks business.

Pringles are sold in over 140 countries and generate an annual income of about $1.5 billion, proving undoubtedly that once you pop, you really can’t stop.






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